Attract... Communicate... Amaze!
Magic is a mind-active form of communication. A magician’s audience is constantly thinking, “how did he do that”? Each and every viewer’s mind is awake, alert, active and thinking... And, it is at this precise mental moment that Corporate-Fx adds your commercial message to the live presentation! The viewer’s synapses are making fresh cerebral connections and actively storing new information, while the smile on the viewer’s face records a synchronistic positive impression of your company’s slogan, logo, and sales pitch! (How in the world can a PowerPoint slide even compete with Tradeshow magic)?
Now, combine this psychological “mind-active” advantage with the “Buzz” that Corporate-Fx brings to your booth, and you have a gorilla marketer’s dream! Visitor’s (and fellow exhibitors) are talking about your booth elsewhere on the show floor, and afterwards at the convention cocktail party! It is a BLAST to hear people talking amongst themselves, bouncing theories off one another, and constantly hearing your company’s name in conjunction with the phrase “how do you think he did that”?
Magic is a visual art, and that means it is an international language with universal appeal. No matter where your next tradeshow is (in the USA, Europe or Asia) or what tongue is spoken, magic will continue to amaze, communicate and attract an eager audience to your exhibit!
Now, combine this psychological “mind-active” advantage with the “Buzz” that Corporate-Fx brings to your booth, and you have a gorilla marketer’s dream! Visitor’s (and fellow exhibitors) are talking about your booth elsewhere on the show floor, and afterwards at the convention cocktail party! It is a BLAST to hear people talking amongst themselves, bouncing theories off one another, and constantly hearing your company’s name in conjunction with the phrase “how do you think he did that”?
Magic is a visual art, and that means it is an international language with universal appeal. No matter where your next tradeshow is (in the USA, Europe or Asia) or what tongue is spoken, magic will continue to amaze, communicate and attract an eager audience to your exhibit!
When was the last time you discussed a company’s PowerPoint slide presentation after work, over cocktails?
Corporate-Fx has the unfair advantage of attraction and communication at a tradeshow. And it all has to do with the psychology of magic...
Corporate-Fx has the unfair advantage of attraction and communication at a tradeshow. And it all has to do with the psychology of magic...
You see, at the heart of magic and illusion is a secret. It’s a riddle. It’s an intuitive puzzle that people want to figure out.
And here is the conundrum, used in a tradeshow exhibit, your attendees will keep returning to your booth to see if they can catch the magician and figure out how an effect works for themselves... The funny thing about this, is that these same repeat visitors will listen to the accompanying sales pitch each and every time they watch... Not only are these attendees spending more time in your exhibit (away from your competition), but your sales message is being mentally reinforced with each and every show, through repetition!
And here is the conundrum, used in a tradeshow exhibit, your attendees will keep returning to your booth to see if they can catch the magician and figure out how an effect works for themselves... The funny thing about this, is that these same repeat visitors will listen to the accompanying sales pitch each and every time they watch... Not only are these attendees spending more time in your exhibit (away from your competition), but your sales message is being mentally reinforced with each and every show, through repetition!
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