Corporate-Fx Tradeshow Magic Group


The Corporate-Fx, Tradeshow Magic Group Blog

By: Scott Tokar, Corporate-Fx Magician and Founder



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Corporate-Fx welcomes tradeshow magician, Joe Skilton to the group...

There are a few fresh new faces on the Corporate-Fx tradeshow magic group team.

Please welcome tradeshow magician, Joe Skilton...

Corporate-Fx Tradeshow Magician, Joe Skilton
Tradeshow Magician, Joe Skilton

Joe Skilton is an award-winning magician based in Los Angeles. He entertains at functions throughout Southern California, and at corporate events and trade shows nationwide.

Joe has been a full-time professional for over ten years. His world-class magic, charming style, and easy-going nature have made him one of the most in-demand magicians in Southern California.

There are a lot of ways to bring people to your booth, but without a doubt, Joe can attract crowds, deliver your message, and prequalify leads all while generating buzz and excitement.

Joe performs amazing trade show magic that will stop traffic at your booth. Once the crowd is gathered, Joe weaves your marketing message into his act. When the magic is over, you’ll see people come into your booth who genuinely want to learn more about doing business with your company.

Prior to becoming a full-time corporate magician, Joe Skilton worked at two world-renowned advertising agencies and spent three years in business-to-business sales.

To learn more about Joe Skilton, please visit: www.corporatefx.com/Joe_Skilton.html

Corporate-Fx adds tradeshow magician, Adam Wilber.

There are a few fresh new faces on the Corporate-Fx tradeshow magic group team.

Please welcome tradeshow magician, Adam Wilber...

Tradeshow Magician, Adam Wilber

When Adam was six years old, he showed his first magic trick to his father and, at that moment, he knew that this was what he wanted to do for the rest of his life. That look of wonder and joy on his dad’s face triggered something in Adam that made him know, even at such a young age, that he was born to create, and perform, magic. Devoting not just his childhood, but his entire life, to the art of magic, Adam has become the GM of the most successful magic store of all time, www.Ellusionist.com and has gone on to create products, magic tricks, decks of playing cards, and illusions that are used by fellow magicians all over the world. 

Recently Adam became part of a unique club of magicians that have FOOLED Penn & Teller on the CW Network's hit TV show Penn & Teller Fool-Us.

Adam FOOLED Penn & Teller in Season 4

Adam performs magic for the people who have seen it all. When you're looking to entertain people from all walks of life. There is no better way to do so then a high-quality magician & mentalist. Adam specializes in hard-hitting magic and mind reading all done with a comedic undertone to make certain that your guests are laughing from start to finish.

To learn more about Adam Wilber, please visit: http://www.corporatefx.com/Adam_Wilber.html


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Leads to love...

See, tradeshows can connect people and build meaningful relationships!

It is so wonderful to be a small part of this wonderful love story... Congratulations to Ryan Driscoll and Whitney on your up-comming July wedding.

A blog about #tradeshow blogs.

There are many wonderful sources to keep up to date on the latest in the exhibiting and trade show world.

Here are a few of OUR favorite blogs and news sites:

First is our own "#Tradeshow Tricks Dailyhttp://paper.li/CorporateFx




Next is the industry favorite Exhibitor Magazine: http://www.exhibitoronline.com/news/ 




And TSNN: http://www.tsnn.com/blogs


There are also several industry supplier blogs too:

Iconic Displays: http://www.iconicdisplays.com/wp/

Skyline Displays: http://www.skylinetradeshowtips.com

Classic Exhibits: https://classicexhibits.com/tradeshow-blog/

Apple Rock: https://www.applerock.com/blog

And another from other related sources:

Tradeshow Insights: http://www.tradeshowinsights.com


Do YOU have a favorite blog? Let me know and I will add it to the list!





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The "Fall" season of trade shows.

As the kids go back to school, and Walmart starts the Halloween decorating, it can only mean one thing... fall is here. And, if you are an uninitiated tradeshow manager, I want to welcome you to the busy season 2016-V2.


Ok, I know the last couple of months have been slow... so slow that the dog day's of summer may have lulled us into a sense of order and calm. Some actually begin to imagine that the hectic scrambling of prepping for, exhibiting at and following up after trade shows has somehow "magically" melted away and we are all caught up...

Well, there is a reason the trade shows seem to ease in the summer... it is vacation season. The resorts fill-up with family travel, and it seems to be more difficult to get someone to attend any conference in the "traditional" convention cities. In summer, the heat and humidity in New Orleans, Orlando, Atlanta, Dallas are simply unbearable... And Las Vegas?  Whew! It can get up-to 100 degrees AT NIGHT (115 degrees in the day)... So needless to say, attracting an audience to these locations can be difficult...

But now it is Fall... pumpkin spice everything, the color of the leaves, sweaters, candles, and cool air.... Ahhhhh.



But then there is also: CTIA, MINExpo, IBC, Farm Progress, RSNA, SEMA, Educause, NACS, FABTECH, Global Gaming, Graph Expo, and ASIS. Plus: Oracle OpenWorld, VMWorld, CEDIA, ISC East, AAPEX, and the International Lingerie Show-Las Vegas too (ok, so not all of them are difficult to exhibit at...)

In addition to the ramp up of the fall trade shows, I am already starting to book our Spring 2017 shows, and I will be out there on the road with all of my fellow tradeshow life friends... So, if we are lucky enough to bump into one another in the aisles please say hi and maybe I'll buy you a pumpkin spice latte...

The "Fall" season of trade shows.

As the kids go back to school, and Walmart starts the Halloween decorating, it can only mean one thing... Fall is here. And, if you are an uninitiated tradeshow manager I want to welcome you to the busy season 2016-V2.


Ok, I know there were a few shows in the past couple of months here and there, but unfortunately the dog day's of Summer lulled us into a sense of order and calm. Some actually feel that the hectic scrambling of trade shows have somehow "magically" melted away and we are all caught up...

Well, there is a reason the trade shows seem to ease in the Summer and that is because traditionally it is vacation season. The resorts fill-up with family travel, and it seems to be more difficult to get someone to attend any conference in the "traditional" convention cities. In Summer the heat and humidity in New Orleans, Orlando, Atlanta, Dallas are simply unbearable... And Las Vegas?  Whew! It can get up-to 100 degrees AT NIGHT (115 degrees in the day)... So needless to say, attracting an audience to these locations can be difficult...

But now it is Fall... The Pumpkin Spice Starbucks, the color of the leaves, sweaters, candles, and cool air.... Ahhhhh.


But then there is also: CTIA, MINExpo, IBC, Farm Progress, RSNA, SEMA, Educause, NACS, FABTECH, Global Gaming, Graph Expo, and ASIS.

It is tradeshow season again...

I don't mean to stress you but there is; Oracle OpenWorld, VMWorld, CEDIA, ISC East, AAPEX, and the International Lingerie Show-Las Vegas too (ok, so not all of them are difficult to exhibit at...)

Anyhow, can you believe I am just NOW starting to book our Spring 2017 shows, and I will be out there on the road with all of my fellow tradeshow life friends... So, if we are lucky enough to bump into one another in the aisles please say hi and maybe I'll buy you a Pumpkin Spice Latte...




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Scott Tokar at The Magic Castle 2017.

As is tradition, Corporate-Fx founder and magician, Scott Tokar, will be appearing at the World Famous Magic Castle in Hollywood, CA this year.

SAVE THE DATE(s) December 5th - 11th, 2017 for the "Late" Parlor of Prestidigitation.

Magician Scott Tokar at The Magic Castle in Hollywood, CA

The Parlour of Prestidigitation recreates the Victorian experience of the "parlour" (living room) magician. Two different performers appear each night Scott’s shows will be at 10:15PM, 11:15PM and then again at 12:30AM. Because of the size of this theater, it is recommended that you get in line at least one-half hour before your desired show.

The Magic Castle is the private clubhouse for the Academy of Magical Arts, Inc, a very special organization devoted to the advancement of the ancient art of magic. The purpose of The Academy is to encourage and promote public interest in the art of magic with particular emphasis on preserving its history as an art form, entertainment medium, and hobby. Beginning with a charter membership of 150, the Academy has grown into a world-renowned fraternal organization with a membership of nearly 5,000.

The Magic Castle IS a PRIVATE CLUB. But, do you want to know a "secret"? YOU HAVE CONNECTIONS! There are a limited number of spots on Scott Tokar's VIP list AND Scott also has a limited number of full-benifit "guest passes" to enter.  IMPORTANT, there are strict rules and a dress code at The Magic Castle, and typically guest passes MUST pay a door charge and dine at the Magic Castle, Reservations for dinner are required, and it is suggested that you call at least several weeks in advance for week day reservations or at least six to eight weeks in advance for a Friday or Saturday evening...

Please contact Scott Tokar for details and guest passes...


How I read it, EXHIBITOR Magazine's 2016 Economic Outlook Survey.


FACT: 83% of companies plan to maintain, and/or increase their tradeshow exhibit’s promotional activities this year (http://ow.ly/10xyro)…

There is no denying it, the US economy has been strengthening these past few years and the corporate meeting and tradeshow markets clearly reflect this. According to Kiplinger, the US GDP for 2016 will increase by 2.3%, and consumer spending will be the main engine for this growth (http://ow.ly/10xveD).

So, what does this mean to YOU, the tradeshow exhibitor in 2016? As the economy continues to grow, and other companies continue to increase their tradeshow marketing dollar to attract new sales, what will YOUR company do?

Did you know that 35% of the exhibitor’s budget is spent on booth space alone, with an additional 13% being spent on “show services”? This means that 48% of your tradeshow budget is spent on just physically being there on the tradeshow floor… But if everyone is spending the same percentage of the budget on “being there” what is the most cost effective way to stand-out and differentiate yourself from your competition in the marketplace?



Did you know that exhibit promotions make up only 6% of a company’s total spend on a tradeshow floor?  According to the EXHIBITOR Magazine 2016 Economic Outlook Survey, 19% of the respondents have figured out that an increased spend in exhibit promotion may be the answer…

And the clincher in all these numbers, 13% of the respondents are looking forward to an increased tradeshow budget this year! So, it looks to us like the world of tradeshow exhibiting is in for another GREAT year!



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Congressional Resolution 642, "Magic is art".

Recognizing magic as a rare & valuable art form & national treasure. 

Magic is an art form with a power and potential unlike any other. The purpose of Congressional Resolution 642 is to help preserve, protect, and promote the art of magic for generations to come - with equal artistic respect as dance, jazz, music, and film.

This resolution has nothing to do with government funding.

As a visual art, magic transcends any barrier of race, religion, or culture — and as an art form, it deserves the same respect as any other with a vibrant and diverse community of creators, performers, fans, and enthusiasts.



Whereas magic has not been properly recognized as a great American art form, nor has it been accorded the institutional status on a national level commensurate with its value and importance;

Whereas there is not an effective national effort to support and preserve magic;

Whereas documentation and archival support required by such a great art form has yet to be systematically applied to the field of magic; and

Whereas it is in the best interest of the national welfare to preserve and celebrate the unique art form of magic: Now, therefore, be it

Resolved, That the House of Representatives—

(1) recognizes magic as a rare and valuable art form and national treasure; and

(2) supports efforts to make certain that magic is preserved, understood, and promulgated.

Visit the website https://hr642.com to sign the petition.





Scott Tokar, Tradeshow Magic podcast!

Have you ever wanted to pull the curtain back to see the "Wizard" in his real environment?

Well here is your personal invitation to see the wizard in his natural environment!  This week Corporate-Fx founder, Scott Tokar is the featured guest on the Two Magicians. One Mic. podcast.

The audience for this podcast is actually other professional magicians, but Scott's subject matter is all trade shows and well worth the listen!




Direct Link:
 http://twomagiciansonemic.podomatic.com/entry/2016-03-29T05_00_00-07_00 

iTunes: 
https://itunes.apple.com/us/podcast/two-magicians.-one-mic./id585938741?mt=2

SoundCloud: 
https://soundcloud.com/twomagicianspodcast

Website: 

www.twomagiciansonemic.com





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