The Corporate-Fx, Tradeshow Magic Group Blog

By: Scott Tokar, Corporate-Fx Magician and Founder



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Now a "team" of seventeen! Corporate-Fx is still growing!

The vetted tradeshow magicians of Corporate-Fx reflect the statistics of the convention marketplace today.

Tradeshows, in general, are growing in 2018. More floor space, increasing numbers of exhibitors and higher attendance across a larger number of successful tradeshows is the trend.

goo.gl/KuzBUL
According to statista.com, 29% of companies budgeted an increase in tradeshow spending last year... And if early bookings are any indication of growth in 2018, we are headed for another record-breaking year again.

(see goo.gl/KuzBUL)


Just as Tradeshows are growing, so is the Corporate-Fx Tradeshow Magic Team...

Corporate-Fx is now 17 magicians strong, and growing! When the Corporate-Fx CEO, Scott Tokar first introduced the tradeshow magic "team" concept in 1992 his goal was to provide CONSISTENCY in not only the magic performance quality, but in the MESSAGING and professionalism as well.

Back in the 1990's exhibitors struggled with the ability to find trained, professional tradeshow magicians. The main issue is that just about every local magician loves to claim that they are "tradeshow magicians" as well, and that they are "experienced" in the corporate exhibitor environment (even if they are not).

Truth-be-told, there is a HUGE difference between a "birthday party" magician and a "tradeshow magician", and back when we started there was no way of vetting the amateur from the full-time professional for an exhibit manager, they just had to trust their gut and hope not to be "fooled" by the clever marketing of every magician on the web.

By putting his reputation on-the-line, Scott Tokar took the risk that no one else was willing to do; he guaranteed that all of the magicians that were added to the Corporate-Fx banner-head would maintain the same high-quality standards, and represent each client with the class and professionalism that Fortune 500 companies expected from other marketing firms.

The tradeshow magicians at Corporate-Fx dress the part, speak on-script, present with authority, and represent the exhibitors with such skill that the magicians are commonly mistaken as a full-time sales staffers from the exhibiting companies themselves.


http://www.corporatefx.com/TradeshowMagicians.html


Fast forward to 2018... Corporate-Fx is growing, and we still strive to deliver the same high-quality vetted tradeshow magicians that lead to our growth up to this point... YOU, the exhibitor can still confidently trust in the consistency that only our tradeshow magic team can deliver...

So, now we are at 17 magicians, and we are looking for our 18th, but we will not add the next magician member until we can guarantee the same quality and professionalism that has gotten us here, to this point of success so far...

Oh, and please remember to welcome our NEWEST members to the Corporate-Fx team:







360° VR Tradeshow Magic Performance Video

Corporate-Fx releases the first ever 360° VR tradeshow magic video on YouTube VR.

There is no special equipment necessary to view the interactive performance video, it’s viewable in any web browser or through the YouTube mobile apps for iOS and Android. For the BEST immersive experience, watch with headphones using your mobile device and Google Cardboard, Daydream View, Oculus Rift, or PlayStation VR.



You, the viewer, can use the embedded control icon to move the screen 360°, and the mobile VR experience gets even better as iOS and Android devices allow you to pan through the scenes just by rotating your device in-front of you!

https://youtu.be/zkgJuYfn904

The video was recorded last week in Las Vegas at the World of Concrete tradeshow with GPS Insight. Filmed live, in the booth on a Samsung Gear 360° camera and edited with the newest software from Apple in Final Cut Pro, this is amazing new technology that allows the viewer to actually be there, in the crowd, during one of Scott Tokar’s “aisle-view” tradeshow magic demonstrations.

You can experience the show for yourself on YouTube VR here: https://youtu.be/zkgJuYfn904

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NEW - Searchable “Tradeshow Calendar” resource from Corporate-Fx.

If you have ever tried to find new exhibiting opportunities in YOUR specific target market, you know how difficult it can be trying to use a search engine like Google to find new shows.

Corporate-Fx has recently partnered with B2B Communications to sponsor and host the definitive, searchable guide to tradeshows, trade-fairs and expositions worldwide.

Users may now search the “Corporate-Fx Tradeshow Calendar” by industry, region, city, date, number of exhibiting companies, net square feet of floor space, and year (currently through 2021). The calendar currently defaults to shows in the United States, but to expand the usability there is even a pull-down menu allowing the user to search 95 different countries from Algeria to Zimbabwe…

http://www.corporatefx.com/calendar.html


There are a total of 88 individual industrial categories including aerospace, agriculture, construction, computers, education, telecommunications, safety and wire, just to name a few.

The results of each calendar search deliver click-able links to official tradeshow websites and statistics including each organizers’ show sites so the user can see each show’s prospectus and marketing efforts for the coming years.

Hopefully, this new resource will become invaluable to our Corporate-Fx customers as they navigate through the maze of exhibition possibilities in the future.

http://www.corporatefx.com/calendar.html

You can directly visit this resource by clicking on the calendar icon on the CorporateFx.com front-page, or by visiting: http://www.corporatefx.com/calendar.html 

Corporate-Fx welcomes tradeshow magician, Joe Skilton to the group...

There are a few fresh new faces on the Corporate-Fx tradeshow magic group team.

Please welcome tradeshow magician, Joe Skilton...

Corporate-Fx Tradeshow Magician, Joe Skilton
Tradeshow Magician, Joe Skilton

Joe Skilton is an award-winning magician based in Los Angeles. He entertains at functions throughout Southern California, and at corporate events and trade shows nationwide.

Joe has been a full-time professional for over ten years. His world-class magic, charming style, and easy-going nature have made him one of the most in-demand magicians in Southern California.

There are a lot of ways to bring people to your booth, but without a doubt, Joe can attract crowds, deliver your message, and prequalify leads all while generating buzz and excitement.

Joe performs amazing trade show magic that will stop traffic at your booth. Once the crowd is gathered, Joe weaves your marketing message into his act. When the magic is over, you’ll see people come into your booth who genuinely want to learn more about doing business with your company.

Prior to becoming a full-time corporate magician, Joe Skilton worked at two world-renowned advertising agencies and spent three years in business-to-business sales.

To learn more about Joe Skilton, please visit: www.corporatefx.com/Joe_Skilton.html

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Corporate-Fx adds tradeshow magician, Adam Wilber.

There are a few fresh new faces on the Corporate-Fx tradeshow magic group team.

Please welcome tradeshow magician, Adam Wilber...

Tradeshow Magician, Adam Wilber

When Adam was six years old, he showed his first magic trick to his father and, at that moment, he knew that this was what he wanted to do for the rest of his life. That look of wonder and joy on his dad’s face triggered something in Adam that made him know, even at such a young age, that he was born to create, and perform, magic. Devoting not just his childhood, but his entire life, to the art of magic, Adam has become the GM of the most successful magic store of all time, www.Ellusionist.com and has gone on to create products, magic tricks, decks of playing cards, and illusions that are used by fellow magicians all over the world. 

Recently Adam became part of a unique club of magicians that have FOOLED Penn & Teller on the CW Network's hit TV show Penn & Teller Fool-Us.

Adam FOOLED Penn & Teller in Season 4

Adam performs magic for the people who have seen it all. When you're looking to entertain people from all walks of life. There is no better way to do so then a high-quality magician & mentalist. Adam specializes in hard-hitting magic and mind reading all done with a comedic undertone to make certain that your guests are laughing from start to finish.

To learn more about Adam Wilber, please visit: http://www.corporatefx.com/Adam_Wilber.html


Leads to love...

See, tradeshows can connect people and build meaningful relationships!

It is so wonderful to be a small part of this wonderful love story... Congratulations to Ryan Driscoll and Whitney on your up-comming July wedding.

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A blog about #tradeshow blogs.

There are many wonderful sources to keep up to date on the latest in the exhibiting and trade show world.

Here are a few of OUR favorite blogs and news sites:

First is our own "#Tradeshow Tricks Dailyhttp://paper.li/CorporateFx




Next is the industry favorite Exhibitor Magazine: http://www.exhibitoronline.com/news/ 




And TSNN: http://www.tsnn.com/blogs


There are also several industry supplier blogs too:

Iconic Displays: http://www.iconicdisplays.com/wp/

Skyline Displays: http://www.skylinetradeshowtips.com

Classic Exhibits: https://classicexhibits.com/tradeshow-blog/

Apple Rock: https://www.applerock.com/blog

And another from other related sources:

Tradeshow Insights: http://www.tradeshowinsights.com


Do YOU have a favorite blog? Let me know and I will add it to the list!





The "Fall" season of trade shows.

As the kids go back to school, and Walmart starts the Halloween decorating, it can only mean one thing... fall is here. And, if you are an uninitiated tradeshow manager, I want to welcome you to the busy season 2016-V2.


Ok, I know the last couple of months have been slow... so slow that the dog day's of summer may have lulled us into a sense of order and calm. Some actually begin to imagine that the hectic scrambling of prepping for, exhibiting at and following up after trade shows has somehow "magically" melted away and we are all caught up...

Well, there is a reason the trade shows seem to ease in the summer... it is vacation season. The resorts fill-up with family travel, and it seems to be more difficult to get someone to attend any conference in the "traditional" convention cities. In summer, the heat and humidity in New Orleans, Orlando, Atlanta, Dallas are simply unbearable... And Las Vegas?  Whew! It can get up-to 100 degrees AT NIGHT (115 degrees in the day)... So needless to say, attracting an audience to these locations can be difficult...

But now it is Fall... pumpkin spice everything, the color of the leaves, sweaters, candles, and cool air.... Ahhhhh.



But then there is also: CTIA, MINExpo, IBC, Farm Progress, RSNA, SEMA, Educause, NACS, FABTECH, Global Gaming, Graph Expo, and ASIS. Plus: Oracle OpenWorld, VMWorld, CEDIA, ISC East, AAPEX, and the International Lingerie Show-Las Vegas too (ok, so not all of them are difficult to exhibit at...)

In addition to the ramp up of the fall trade shows, I am already starting to book our Spring 2017 shows, and I will be out there on the road with all of my fellow tradeshow life friends... So, if we are lucky enough to bump into one another in the aisles please say hi and maybe I'll buy you a pumpkin spice latte...

Get updates via SMS by texting "follow CorporateFx" to 40404

The "Fall" season of trade shows.

As the kids go back to school, and Walmart starts the Halloween decorating, it can only mean one thing... Fall is here. And, if you are an uninitiated tradeshow manager I want to welcome you to the busy season 2016-V2.


Ok, I know there were a few shows in the past couple of months here and there, but unfortunately the dog day's of Summer lulled us into a sense of order and calm. Some actually feel that the hectic scrambling of trade shows have somehow "magically" melted away and we are all caught up...

Well, there is a reason the trade shows seem to ease in the Summer and that is because traditionally it is vacation season. The resorts fill-up with family travel, and it seems to be more difficult to get someone to attend any conference in the "traditional" convention cities. In Summer the heat and humidity in New Orleans, Orlando, Atlanta, Dallas are simply unbearable... And Las Vegas?  Whew! It can get up-to 100 degrees AT NIGHT (115 degrees in the day)... So needless to say, attracting an audience to these locations can be difficult...

But now it is Fall... The Pumpkin Spice Starbucks, the color of the leaves, sweaters, candles, and cool air.... Ahhhhh.


But then there is also: CTIA, MINExpo, IBC, Farm Progress, RSNA, SEMA, Educause, NACS, FABTECH, Global Gaming, Graph Expo, and ASIS.

It is tradeshow season again...

I don't mean to stress you but there is; Oracle OpenWorld, VMWorld, CEDIA, ISC East, AAPEX, and the International Lingerie Show-Las Vegas too (ok, so not all of them are difficult to exhibit at...)

Anyhow, can you believe I am just NOW starting to book our Spring 2017 shows, and I will be out there on the road with all of my fellow tradeshow life friends... So, if we are lucky enough to bump into one another in the aisles please say hi and maybe I'll buy you a Pumpkin Spice Latte...




Scott Tokar at The Magic Castle 2017.

As is tradition, Corporate-Fx founder and magician, Scott Tokar, will be appearing at the World Famous Magic Castle in Hollywood, CA this year.

SAVE THE DATE(s) December 5th - 11th, 2017 for the "Late" Parlor of Prestidigitation.

Magician Scott Tokar at The Magic Castle in Hollywood, CA

The Parlour of Prestidigitation recreates the Victorian experience of the "parlour" (living room) magician. Two different performers appear each night Scott’s shows will be at 10:15PM, 11:15PM and then again at 12:30AM. Because of the size of this theater, it is recommended that you get in line at least one-half hour before your desired show.

The Magic Castle is the private clubhouse for the Academy of Magical Arts, Inc, a very special organization devoted to the advancement of the ancient art of magic. The purpose of The Academy is to encourage and promote public interest in the art of magic with particular emphasis on preserving its history as an art form, entertainment medium, and hobby. Beginning with a charter membership of 150, the Academy has grown into a world-renowned fraternal organization with a membership of nearly 5,000.

The Magic Castle IS a PRIVATE CLUB. But, do you want to know a "secret"? YOU HAVE CONNECTIONS! There are a limited number of spots on Scott Tokar's VIP list AND Scott also has a limited number of full-benifit "guest passes" to enter.  IMPORTANT, there are strict rules and a dress code at The Magic Castle, and typically guest passes MUST pay a door charge and dine at the Magic Castle, Reservations for dinner are required, and it is suggested that you call at least several weeks in advance for week day reservations or at least six to eight weeks in advance for a Friday or Saturday evening...

Please contact Scott Tokar for details and guest passes...


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