Corporate-Fx Tradeshow Magic Group


The Corporate-Fx, Tradeshow Magic Group Blog

By: Scott Tokar, Corporate-Fx Magician and Founder



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The "Fall" season of trade shows.

As the kids go back to school, and Walmart starts the Halloween decorating, it can only mean one thing... fall is here. And, if you are an uninitiated tradeshow manager, I want to welcome you to the busy season 2016-V2.


Ok, I know the last couple of months have been slow... so slow that the dog day's of summer may have lulled us into a sense of order and calm. Some actually begin to imagine that the hectic scrambling of prepping for, exhibiting at and following up after trade shows has somehow "magically" melted away and we are all caught up...

Well, there is a reason the trade shows seem to ease in the summer... it is vacation season. The resorts fill-up with family travel, and it seems to be more difficult to get someone to attend any conference in the "traditional" convention cities. In summer, the heat and humidity in New Orleans, Orlando, Atlanta, Dallas are simply unbearable... And Las Vegas?  Whew! It can get up-to 100 degrees AT NIGHT (115 degrees in the day)... So needless to say, attracting an audience to these locations can be difficult...

But now it is Fall... pumpkin spice everything, the color of the leaves, sweaters, candles, and cool air.... Ahhhhh.



But then there is also: CTIA, MINExpo, IBC, Farm Progress, RSNA, SEMA, Educause, NACS, FABTECH, Global Gaming, Graph Expo, and ASIS. Plus: Oracle OpenWorld, VMWorld, CEDIA, ISC East, AAPEX, and the International Lingerie Show-Las Vegas too (ok, so not all of them are difficult to exhibit at...)

In addition to the ramp up of the fall trade shows, I am already starting to book our Spring 2017 shows, and I will be out there on the road with all of my fellow tradeshow life friends... So, if we are lucky enough to bump into one another in the aisles please say hi and maybe I'll buy you a pumpkin spice latte...

The "Fall" season of trade shows.

As the kids go back to school, and Walmart starts the Halloween decorating, it can only mean one thing... Fall is here. And, if you are an uninitiated tradeshow manager I want to welcome you to the busy season 2016-V2.


Ok, I know there were a few shows in the past couple of months here and there, but unfortunately the dog day's of Summer lulled us into a sense of order and calm. Some actually feel that the hectic scrambling of trade shows have somehow "magically" melted away and we are all caught up...

Well, there is a reason the trade shows seem to ease in the Summer and that is because traditionally it is vacation season. The resorts fill-up with family travel, and it seems to be more difficult to get someone to attend any conference in the "traditional" convention cities. In Summer the heat and humidity in New Orleans, Orlando, Atlanta, Dallas are simply unbearable... And Las Vegas?  Whew! It can get up-to 100 degrees AT NIGHT (115 degrees in the day)... So needless to say, attracting an audience to these locations can be difficult...

But now it is Fall... The Pumpkin Spice Starbucks, the color of the leaves, sweaters, candles, and cool air.... Ahhhhh.


But then there is also: CTIA, MINExpo, IBC, Farm Progress, RSNA, SEMA, Educause, NACS, FABTECH, Global Gaming, Graph Expo, and ASIS.

It is tradeshow season again...

I don't mean to stress you but there is; Oracle OpenWorld, VMWorld, CEDIA, ISC East, AAPEX, and the International Lingerie Show-Las Vegas too (ok, so not all of them are difficult to exhibit at...)

Anyhow, can you believe I am just NOW starting to book our Spring 2017 shows, and I will be out there on the road with all of my fellow tradeshow life friends... So, if we are lucky enough to bump into one another in the aisles please say hi and maybe I'll buy you a Pumpkin Spice Latte...




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ExhibitorLive round-up and review.

We had a wonderful time this year at ExhibitorLive in Las Vegas! It is always great to catch-up with industry friends, clients and attendees. Definitely a great year!

One of our favorite visitors to stop by the Corporate-Fx exhibit this year was David Copperfield himself!  

David Copperfield and Scott Tokar at the Corporate-Fx exhibit.

We tried to get him to join the Corporate-Fx tradeshow magic group but he declined, saying he was too busy with a hit magic show at the MGM Grand hotel, go figure… None the less, it was an honor and a privilege to say hi to a living legend in magic.

This year, Corporate-Fx founder, Scott Tokar had four classes at ExhibitorLive. And once again the reviews and response has been overwhelmingly positive.

Scott Tokar teaching tradeshow success at ExhibitorLive!

NEW this year was the ExhibitorLive Scavenger Hunt and Crowd-Sourced Success Lab. This two-part, peer-driven session was a hands-on lab. That allowed the participants to locate, photograph and share cutting-edge exhibiting techniques on the tradeshow floor itself.

We discussed and evaluated: Location strategies, booth graphics, design & layout, staffing, give-aways and traffic builders, booth size and Memorability, just to name a few topics.

Scavenger Hunt "finds"

Once again, for the fourth year running, Scott’s Booth Basics Boot Camp: Lessons from the Trade Show Floor class was almost SOLD OUT! The class explored the difference between “epic fail” and “total success” on the trade show floor? We discussed booth staff training and exhibitor etiquette, local, national and international differences in exhibiting, sales engagement techniques that help maximize lead counts, visual and physical barriers that restrict interaction with attendees and how to make your booth and brand memorable.

Bottom-line, the exhibit industry is in a new renaissance after the great recession. Attendance was up this year at Exhibitor Live just as we have seen across-the-board in every industry in the tradeshow world. 

Here is to continued success in 2016 and beyond!

Exhibitor Live 2016.



Once again Corporate-Fx founder, Scott Tokar will be teaching several classes at Exhibitor Magazine’s “Exhibitor Live” The 28th Annual Training Conference for Trade Show Exhibit and Event Managers and Marketers from February 29th - March 2nd 2016, in Las Vegas, NV.

This year Scott will facilitate the first ever “EXHIBITORLIVE Scavenger Hunt! Crowd-Sourced Success Lab” where students will experience crowd-sourced education in a two-part, peer-driven session with a hands-on lab. The class will locate, photograph and share cutting-edge exhibiting techniques by participating in a scavenger hunt on the tradeshow show floor it self. Then participants will focus on how to evaluate an exhibit and learn to recognize, observe and evaluate: Location strategies, Booth graphics, Design & layout, Staffing, Give-Aways, Traffic builders and Memorability just to name a few topics.
















Also NEW for 2016, Scott will be teaching a class titled; “Stop the Traffic: Trade Show Engagement Methods that Work” From graphics and layout—to gimmicks and presentations—the goal at a trade show is to stop a prospect so they will pay attention to your brand. But attracting a receptive crowd is only half the battle. Attraction only matters if it leads to ENGAGEMENT. The course will examine professional and do-it-yourself traffic-stopping strategies that ENGAGE attendees and cause them to REMEMBER a brand long after the show is over. Leave ready to create promotions with PURPOSE. Our discussion will include: Audience quantification versus lead count, Prospect qualification, How to identify HOT leads, Action steps for visitors in the exhibit, Lead follow-through, Motivated participation in the exhibit and Promotions.

Additionally, Scott will teach his now famous “Booth Basics Boot Camp: Lessons from the Trade Show Floor”. Due to the popularity and recurring high marks, this class typically is at capacity and has SOLD-OUT in the past. The class teaches the difference between “epic fail” and “total success” on the trade show floor? From booth size, budget, location and a tightly integrated strategy and staff. Attendees will learn where to start. This is a wonderful opportunity to focus on: Booth staff training and exhibitor etiquette, Local, national and international differences in exhibiting, Sales engagement techniques that help maximize lead counts, Common errors in booth design and execution, Booth layout, traffic flow and space selection advantages, Visual and physical barriers that restrict interaction with attendees, Sponsorships and hosted events that add value to an exhibit, and how to make a booth and brand memorable (for all the right reasons).


Hope to see you in Las Vegas!

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