The Corporate-Fx, Tradeshow Magic Group Blog

By: Scott Tokar, Corporate-Fx Magician and Founder

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BASF Commodity Classic

THIS is the kind of Email that we LOVE to receive at Corporate-Fx...

On March 3rd and 4th, Corporate-Fx magician, Jon Petz, performed for BASF at the annual Commodity Classic (The premier convention and trade show of the U.S. corn, soybean, sorghum and wheat industries).

Here is what Kristen Adams Communication Coordinator, BASF Crop Protection had to say:

"As I mentioned John was a HUGE hit. In fact, we would like to use him for our event next year as well. He was extremely interactive and we had repeat visitors coming to the booth trying to dissect his magic, no luck of course :) He was very engaging and took the time to learn about our product portfolio and incorporate that information into his presentation. Even when the tradeshow floor was slow, he managed to draw a large crowd to the booth. We had competitors, other exhibitors and thousands of attendees gathered around waiting on his next move. I just cant say enough good things about John!"

Below is a copy of what the agency provided to us:

Magician and entertainer Jon Petz was present in the BASF booth throughout the trade show hours on Thursday and Friday. Petz drew impressive crowds with his staged performances and interaction with attendees in the aisles. Petz also incorporated key BASF messaging into his show and was able to convey with each trick how BASF helps growers get the most out of every acre.

Entertainer and magician Jon Petz helped BASF stand out at the event and drew a consistent crowd. Petz, who incorporates product messaging into his magic tricks, is a natural fit for the family atmosphere of Commodity Classic. Additionally, Petz performed a variety of tricks throughout the show and gave attendees a reason to come back to the booth. Another interactive booth draw should be well-considered for the 2012 Commodity Classic.

Needless to say, BASF has just confirmed the 2012 booking!
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