Attract... Communicate... Amaze!
The entire unified look of your exhibit, from the structure, to the graphics and even your live presentation needs to efficiently communicate your sales message. And, you need to deliver that message quickly in a clean, professional way that will be REMEMBERED once that prospect has gone down the aisle to the next booth (or, gone home to their office the following week)!
Familiarity and consistency help to build memorability. Our Corporate-Fx presenters look, act, and sound like a member of your full-time sales staff! The biggest magic trick of all is to seamlessly blend-in to your corporate culture, and your exhibit. No tuxedos here... Each Corporate-Fx presenter dresses in your booth attire, from slacks and a branded polo (for a high-tech show), to a tailored suit and tie (for a banking or pharmaceutical show). Then, we personally spend an extensive amount of time learning about your company through information that you provide, as well as through brochures, websites and even industry specific magazines that we research. Our goal is to “talk-the-talk” in such a convincing way that we actually know what each of your industry specific acronyms mean... How to use them... And, why they are important to your customer.
Familiarity and consistency help to build memorability. Our Corporate-Fx presenters look, act, and sound like a member of your full-time sales staff! The biggest magic trick of all is to seamlessly blend-in to your corporate culture, and your exhibit. No tuxedos here... Each Corporate-Fx presenter dresses in your booth attire, from slacks and a branded polo (for a high-tech show), to a tailored suit and tie (for a banking or pharmaceutical show). Then, we personally spend an extensive amount of time learning about your company through information that you provide, as well as through brochures, websites and even industry specific magazines that we research. Our goal is to “talk-the-talk” in such a convincing way that we actually know what each of your industry specific acronyms mean... How to use them... And, why they are important to your customer.
To progress from “crowd” to “lead”, your exhibit not only needs to attract attention, but it must also deliver a concise “commercial” about your company.
Trade shows are an awkward and uncomfortable arena for many sales people. Unlike a familiar sales call, interactions in the hall between the customer and the staff are brief and hurried. There is very little time to build friendships and “close the deal”. According to a report by Exhibit Survey's, the attendee’s time spent on a show floor has been declining in recent years. Several factors may be contributing to this decline, but more and more conventions are attracting their audience’s by providing quality classroom content and lectures away from the exhibiting floor, and away from your booth.
If YOUR prospects are spending hours each convention day in lectures, why is it that so many exhibitors try to subject those same attendees to “death-by-powerpoint” in their own booth? How do you expect to communicate your unique content in a memorable way when your delivery method is the same one that the audience just escaped from in the classroom?
The problem is simple. You need to deliver the same quality commercial content you would find in a PowerPoint slide, but you must do it in a powerful, fun and MEMORABLE way... Plus, your commercial message needs to be brief and concise. You need to peak the interest of your prospect by delivering just the primary sales message in an “elevator pitch” so that they want to ask more detailed questions from your exhibit personnel... This is the personal, one-on-one interaction with your booth staff that opens the doors to future follow-ups and new sales!
With Corporate-Fx you have a hidden advantage over the other booths in the exhibit hall! You can consistently attract the largest crowds on the tradeshow floor, you can advertise with the same clarity and understanding as a PowerPoint slide presentation, and you can amaze your prospects and colleagues in a fun and memorable way... Your secret weapon is the MAGIC of Corporate-Fx!
If YOUR prospects are spending hours each convention day in lectures, why is it that so many exhibitors try to subject those same attendees to “death-by-powerpoint” in their own booth? How do you expect to communicate your unique content in a memorable way when your delivery method is the same one that the audience just escaped from in the classroom?
The problem is simple. You need to deliver the same quality commercial content you would find in a PowerPoint slide, but you must do it in a powerful, fun and MEMORABLE way... Plus, your commercial message needs to be brief and concise. You need to peak the interest of your prospect by delivering just the primary sales message in an “elevator pitch” so that they want to ask more detailed questions from your exhibit personnel... This is the personal, one-on-one interaction with your booth staff that opens the doors to future follow-ups and new sales!
With Corporate-Fx you have a hidden advantage over the other booths in the exhibit hall! You can consistently attract the largest crowds on the tradeshow floor, you can advertise with the same clarity and understanding as a PowerPoint slide presentation, and you can amaze your prospects and colleagues in a fun and memorable way... Your secret weapon is the MAGIC of Corporate-Fx!
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