About Us

Home » What Is Tradeshow Magic – Corporate-Fx, Inc.

Trade shows are the perfect place for a company to reach a targeted segment of decision makers. No other form of direct marketing allows for the personal handshake and introduction to a new prospective client. But, in order to reach that elusive new customer, the exhibitor must stop the traffic passing by the booth, quickly explain the features and benefits of their product and qualify the lead for a sales call or follow-up.

Capabilities

We Create Magic

With hundreds of exhibitors at a trade show, how is your company going to stand out from the competition? How are you going to reach the maximum number of prospects, educate them, and leave them with a lasting, positive impression?

Origin

Corporate-Fx was created 30 years ago with one goal in mind: to maximize exhibitor visibility and stop attendee traffic in crowded trade show environments. By combining live magic with strategic product messaging, CorporateFx transforms traditional booth presentations into engaging, memorable experiences that magically communicate a company’s features and benefits.

Visibility

Over the years our approach—often described as “infotainment”—quickly proved to be one of the most effective ways for exhibitors to stand out on the show floor. Rather than performing in traditional entertainment venues, Corporate-Fx performers work in an exhibit, using magic as a presentation tool to attract qualified prospects, hold attention, and create natural hand-offs to sales teams.

Demand

Corporate-Fx was built to meet the unique demands of the corporate and trade show marketplace. Not all performers are suited for this environment. Trade shows require far more than just entertainment—they demand an understanding of sales, marketing, brand alignment, and message integration. Corporate-Fx performers are specifically trained to operate within these constraints, maintaining a polished corporate image while delivering highlevel professional performance.

Brand

Every Corporate-Fx presentation is designed to support exhibitor goals, respect brand standards, and elevate the booth experience—turning passersby into engaged prospects and ensuring the brand is remembered long after the show ends.

What we do

Your Single Source for Trade Show Infotainment

Through Corporate-Fx, you, the exhibitor, can rely on the consistent high quality we demand from our carefully selected group of professional tradeshow magicians! The Corporate-FX Group is your single source for top quality trade show performers skilled in the art of stopping traffic in the aisles and incorporating your sales message into an entertaining and informative “live” demonstration. The Corporate-Fx staff of magicians, speakers and live product presenters are all clean-cut professionals, proficient in the art of trade show infotainment. Your message will be carefully woven into an entertaining script allowing you to maximize the visibility of your exhibit on the trade show floor. After all, how can you reach your prospective clients if they never stop at your booth?

What type of Tradeshow Magic is right for YOUR exhibit?

What People Say After the Event

John Gallagher

Vice President at Viakoo, Inc

Scott Tokar and Corporate-Fx has been the "secret weapon" for three companies I have been at, and I hope for any companies I work for in the future. Without question Corporate-Fx is the best marketing consultant I have ever worked with, whether it is on the tactics of vastly increasing tradeshow leads, the creativity around defining messaging and deliver in a way that your brand/product "sticks" to the customer, or the strategy around engaging with deeply technical audiences. And as the cherryon-top, Their genuine passion around technology and depth of knowledge makes them unbelievably credible in working with very technical groups. They have never failed to over- deliver in all commitments, and if all this praise wasn't enough they are one of the most decent, honest, and ethical people I've had the good fortune to cross paths with.

Geraldine Serrano

Specialty Tax Group

Without Corporate-Fx, my company wouldn’t have anywhere close to the number of leads they got us. They did everything! They got the crowds at our booth. They kept them engaged with their magic tricks while pitching our company. They got them to complete the form providing us with their contact info and marking the box saying they want one of our reps to contact them. We wouldn’t go to another trade show without Corporate-Fx. No one else had anything or anyone at their booth that would make attendees want to go to their booth or stop by. Scott was the entertainment for the entire conference and everybody wished they had someone like him at their booth.

A. Chris Ostler

Founder @ Veritax Advisors LLC | CPA, Specialty Tax Services

We were first-time users of Corporate-Fx. They adopted our messaging as their own and adapted to our suggestions as the conference went on. Our magician was fearless in engaging attendees and had multiple methods by which he would gain their attention. His skills as a magician are impressive, and his skills as a communicator were just as good. He conspicuously mentioned our brand over-and-over and got the attendees to repeat the brand name as part of the magic act. I could go on and on. Needless to say, we were very satisfied with Corporate-Fx. If you want people to stop at your next trade show booth and be actively engaged and entertained while doing so, Corporate-Fx is your team!

Katelyn Tipton

Events Program Manager, Elastic

Corporate-Fx’s ability to draw a crowd, engage our attendees, and seamlessly incorporate our brand message into their performances is outstanding. Corporate-Fx will boost foot traffic to the booth, and create memorable experiences. They have become a part of our extended team and we couldn’t imagine doing a tradeshow without them!

Chris Phillips

Shows and Events Manger, John Deere

If you are interested in bringing large crowds of customers into your booth, then no one does it better than Corporate-Fx! My primary goal when designing our booth at trade shows is to provide an amazing and memorable experience for our customers, where they walk away feeling educated, engaged & entertained, and well Corporate-Fx certainly checks off all of those boxes just by themselves…. and even more when you consider when customers share with each other how much fun they just had in our John Deere booth!

Annette McClure

CTSM Diamond Level, CSEP, Nationwide Children’s Hospital

I just wanted to thank Corporate-Fx again for their partnership in making our exhibit booth at the American Academy of Pediatrics (AAP) a wonderful success. Their ability to amaze and delight booth visitors has been a true highlight of our presence in the exhibit hall.

John Troutman

Sr Marketing Manager, Itron

Corporate-Fx did a great job of building traffic and helping us qualify leads in the energy-management market with Converge (now Itron). We have used them over the course of several trade shows / customer events. At a private customer dinner, they did a great job in a close-up mode, sitting down at tables and doing our pitch for us. I highly recommend Corporate-Fx !

Michael Haymaker

Global Healthcare Industry Leader, Cisco Systems

Scott Tokar and Corporate-Fx has been the "secret weapon" at healthcare tradeshows for years and years now. I directly attribute a 30%-40% increase in booth traffic when we have Corporate-Fx with us, versus when we don't. They are experts in integrating our messaging into their routine. They keeps the routine fresh and interesting, and they put our customers into a great mood…

Chuck Thompson

Campus Management Corp

If you want your next trade show to rock - Scott Tokar of Corporate-Fx is your man. He has helped us time and time again bring crowds to our booth. He not only is very personable but he knows his craft as few others do. You will be amazed by his magic and very happy with the results.

Eleanor Young

MBA, Manager Marketing Programs, Idera

I can't say enough good things about Corporate-Fx! We hired them for a show last Fall in Seattle, our booth was PACKED the entire time. In fact, the show organizers took a photo of our booth with the huge crowd and posted it on their official "show website" to attract future exhibitors! They are entertaining, creative, witty, and will work their tail off for you!! 4 months later we had sales people telling us their customers were STILL bringing up how much they enjoyed the magic at the show. It was the talk of the conference apparently. In 12 years of event planning I have never had that reaction to a booth entertainer.