To progress from simply “attending” a show to producing “qualified leads”, an exhibit not only needs to attract attention, but it must also deliver a clear and concise “commercial” message about the company it represents.
The entire unified look of an exhibit, from the structure, to the graphics and even your live presentation needs to efficiently communicate a sales message. There is a need to deliver that message quickly in a clean, professional way that will be REMEMBERED once that prospect has gone down the aisle to the next booth (or, gone home to their office the following week)!
Question: When was the last time you discussed a company’s PowerPoint slide presentation after work, over cocktails?
Corporate-Fx has the unfair advantage of attraction and communication at a tradeshow. And it all has to do with the psychology of magic...
Magic is a mind-active form of communication. A magician’s audience is constantly thinking, “how did he do that”? Each and every viewer’s mind is awake, alert, active and thinking while watching an effect... And, it is at this precise mental moment that Corporate-Fx adds a commercial message to the live presentation! The viewer’s synapses are making fresh cerebral connections and actively storing new information, while the smile on the viewer’s face records a synchronistic positive impression of a company’s slogan, logo, and sales pitch!
Ask yourself: How in the world can a PowerPoint slide do THAT at a tradeshow?