Menu
Healthcare events deserve experiences that
are respectful, memorable and PhRMA / ADVAMed compliant.
Side-Fx Medical Magic by Corporate‐Fx blends educational impact with engaging entertainment — uniquely designed for medical conferences, CME sessions, association meetings, and healthcare summits.
Whether your goal is learning reinforcement, audience participation, or energized breakouts — Side-Fx makes every moment engaging without compromising professionalism or compliance.
The purpose of Side-Fx is to provide the health care and dental professional, with tools and techniques specifically designed to divert a child’s mind from the many fears associated with a visit to the doctor. By creating a surprise-filled, magical atmosphere for your patients, their habitual nervousness and concern are overcome by wonder and amazement.
Just about every parent has had the dreaded experience of dealing with a child’s apprehension and anxiety during a visit to the doctor, dentist, or hospital facility. In today’s world of overloaded schedules and the hectic demands of high patient volume—with health care professionals hastily grabbing charts and focusing on routine medical histories, ailments, or treatments—it can be easy to forget or just plain overlook a child’s intimidation.”
It’s a magic book, with magic effects, but all the props already exist in any exam room! Once you know the “secrets” any doctor, nurse, or dentist can become the “Clinician Magician” and use these easy to perform effects as a bedside manner ice-breaker!
Traditionally, pediatricians have attempted everything they can—from hanging brightly colored posters on the wall to giving out lollipop rewards following successful exams to alleviate the fears associated with a child’s visit to the doctor. Today it’s not unusual to find medical offices with elevated toy trains, Nickelodeon on the “big screen,” and state-of the-art video games in the waiting room. Anything that can be done to reduce patient stress can have a positive impact on a medical practice. Most likely, you have your favorite techniques already in place, and we don’t want to change those. Our aim, through Side-Fx, is to provide you with new and unexpected methods that challenge you to think outside the box and ultimately make your patient interaction more productive, healing, and calming.
Side-Fx™ shows how intentional moments can disarm tension and build trust when it matters most.
It’s difficult to find a clinically relevant promotion for an exhibit at a show like the AAFP or American Academy of Pediatrics. And simply put, another cup of coffee will be quickly forgotten as soon as it is consumed but “Side-Fx” is different, it’s a cross between a celebrity book signing, a trade show magic crowd attraction, and the product education usually reserved for a CME. With a attendees like nurses, Doctors of Osteopathy or Dentists and Hygienists at a Medical Symposium or Clinical Congress, everyone is starving for something different, or something FUN to see and do in the convention hall. Studying for more CMEs can be mind-numbing and in booth Side-Fx promotion give the sponsoring exhibit a pure hearted altruistic feel of helping children and adults overcome “white coat hypertension” through a personal connection that shares wonder and amazement, magically.
Healthcare event planners love Side-Fx because it delivers compliance-aware engagement that is both educational and entertaining.
1.
Attract an eager audience with a professional “Author Appearance” in your exhibit.
2.
Make the clinicians SMILE as they learn the “secrets” of magical bedside manners
3.
Mix YOUR product message, features and benefits into the presentation, magically.
4.
PhRMA Compliance is automatic with clinical relevance through interaction
5.
The Side-Fx boos themselves can be given as a gift (it’s a textbook) and it abides by all gifting regulations and monetary limits.
6.
The exhibitor across the aisle trying to give away swag or a cup of coffee simply can’t compete with the crowd-draw of Side-Fx
In medical environments, audiences are smart, skeptical, and short on spare attention. Side-Fx succeeds because it:
Respects professional audience expectations
Enhances learning through visual storytelling
Breaks up lecture fatigue without distracting from curriculum
Provides a memorable, shareable experience
Keeps messaging front of mind long after the session ends
Side-Fx doesn’t replace your content — it amplifies it.
“I just today got your book – Congratulations – It should be in every doctor bag as a medical student’s first day. I will spread it around!”
Patch Adams, M.D. (Renowned Medical Clown and Social Activist, Gesundheit! Institute
We align on audience, goals, compliance needs, and event objectives.
We tailor the performance messaging to your session topics and desired impact.
Rehearsals, audience dynamics, platform setup — all covered ahead of showtime.
In your exhibit, or as a keynote speech, Side- Fx delivers the live “author-appearance” excitement combined with clinically relevant magic tricks and effects.
Side-Fx books are TEXTBOOKS and abide by all state mandated gifting regulations and/or monetary limits.
Choose the Right Experience for Your Event Goals
Events: PriMed, ACEP Scientific Assembly, Osteopathic Medical Education Conference, AAFP, AAP.
Goal: To attract attention, and educate clinicians on the indications for the use of Omnicef, a third generation cephalosporin. Side-Fx magic used as a crowd builder, in-booth promotion.
Every 30 minutes Side-Fx author and magician, Scott Tokar would gather a crowd in the booth, teach several magical /medical effects that the clinicians could use in the exam rooms to calm young patients.
25,000 copies of Side-Fx books printed with Omnicef product advertising and package inserts given away at over 20 medical conventions over 3 years. Record number of clinical interactions and presentations.
Events: American Association of Critical-Care Nurses’ (AACN), Boston.
Goal: Pied-piper a full crowd of critical care nurses into a CME theater inside the Nihon Kohden exhibit.
Using the fun, interactive appeal of magic, Side Fx author Scott Tokar taught each nurse how to “cut & restore” a stethoscope in half, and then walk the entire crowd into the classroom area for a more detailed seminar and survey.
Every hour the 50’x50 exhibit was filled beyond capacity resulting in ther busiest exhibit on the trade show floor each and every day.
With Side-Fx you are not booking a “magician” you are booking a clinically relevant, “bedside manner” expert who literally wrote the book on making medical devices and supplies “magical” and not scary. Each teaching presentation is indeed “entertaining”, and interactive but this is NOT entertainment. Side-Fx has specific Scientific and Educational Intent: to improve patient care by increasing the HCP's quality interaction with their patients, easing the therapeutic relationship, resulting in faster and more meaningful outcomes.
Each Side-Fx live appearances in a booth, trade show exhibit or in a classroom are “lectures” and “demonstrations” The primary purpose of the event is the presentation of substantive educational information delivered by a qualified expert recognized for the ability to deliver well documented education on patient interaction and reduction of stress and trepidation in the exam room.
Yes, the Side-Fx lecture can be delivered as a “lunch and learn”, keynote speech, breakout session, or a CE/CME class in a convention or ballroom. Talk to Corporate-Fx about registering Side-Fx with your accredited credentialing CME provider.
The Side-Fx textbook is considered a “Permissible Educational Item” with a cover price of a modest $19.95. As stated in the PhRMA guidelines, “Hardcopy or digital medical textbooks are allowed because they serve a genuine educational function for the physician and ultimately benefit patient care”.
The BEST location for our “Aisle-View” presentation is at the edge of your booth property, facing the aisle... That said, to maximize your crowd-draw, and exposure, place your speaker at the corner of your booth, on your busiest two aisles. Your presenter will definitely pull a bigger audience with the proper positioning on your two “through-aisles".
Just 3’ x 3’ of space is needed for the provided table and sound system. The audience will be standing around the table and will have minimal impact to your booth space. Or, if you want maximum visibility and impact consider adding a “classroom” wit ha podium and seats to your booth.
Yes, your speaker will need access to the show floor. We typically arrive to set-up our table and sound equipment in your booth 90 minutes to a couple of hours before the show opens on the first day.
Most of the Corporate-Fx packages are all inclusive and turn-key agreements. There are no surprise line items to add to your budget. Corporate-Fx handles everything, we book our own air-fare, transfers, hotels and meals so you don’t have to, it’s included in our package price!
Contact us for a quick phone call or Zoom meeting so we can help you make your next meeting a smashing success!
Elevating corporate events with strategic, unforgettable entertainment.
© 2026 CorporateFX. All rights reserved.